The Ford Bronco and Bronco Sport share a name and a heritage, but their target audiences diverge significantly. Both SUVs cater to adventurous spirits, but the execution differs. Understanding these key distinctions can help you pick the Ford that best aligns with your driving needs.
Size and Capability: Built for the Path Less Traveled or the Daily Commute? The Bronco wears its off-road prowess proudly. Its larger frame, available in two- or four-door configurations, boasts superior ground clearance and a wider track for navigating uneven terrain. Engine options prioritize power, with a base 2.3L EcoBoost and a mighty 3.0L EcoBoost V6 available. Towing capacity reflects this focus, reaching up to 6,700 pounds. In contrast, the Bronco Sport presents a more compact and city-friendly package. Its unibody construction prioritizes handling over ruggedness, and it offers two engine choices: a fuel-efficient 1.5L EcoBoost three-cylinder and a more powerful 2.0L EcoBoost four-cylinder. While the Bronco Sport offers all-wheel drive and some off-road capability, its ground clearance is lower, and its towing capacity is capped at 2,500 pounds. Cargo Space and Passenger Capacity: Geared for Adventure Groups or Urban Maneuvers? The Bronco's size translates to more space for passengers and cargo. The two-door version offers a decent 52.3 cubic feet with the rear seats folded, while the four-door configuration expands this to a maximum of 83 cubic feet. Passenger capacity aligns with these options, with two- and four-door variations seating four and five, respectively. The Bronco Sport's focus on maneuverability comes at the expense of cargo space. Behind the rear seats, it offers 32.5 cubic feet, expanding to 65.2 cubic feet with the seats folded. Despite its smaller footprint, it can comfortably seat five passengers. Fuel Economy and On-Road Demeanor: Efficiency or Power? The Bronco Sport's fuel-efficient engines translate to better gas mileage. The 1.5L EcoBoost achieves up to an EPA-estimated 25 mpg city and 32 mpg highway, while the 2.0L EcoBoost delivers up to 21 mpg city and 29 mpg highway [source: Ford Bronco Sport website]. The Bronco's focus on power comes at the expense of fuel efficiency. The 2.3L EcoBoost offers an EPA-estimated 20 mpg city and 25 mpg highway, while the 3.0L EcoBoost V6 sees these figures drop to 17 mpg city and 22 mpg highway [source: Ford Bronco website]. The Bronco Sport's unibody construction translates to a smoother ride on paved roads, while the Bronco's body-on-frame design prioritizes off-road capability, which can lead to a slightly bumpier ride on city streets. Price and Features: Finding the Value Proposition The Bronco Sport's starting MSRP is lower than the Bronco's, reflecting its smaller size and focus on fuel efficiency. However, both vehicles offer a variety of trim levels that can significantly impact the final price tag. Feature availability also varies by trim, with higher-end Bronco trims boasting more off-road-focused equipment and the Bronco Sport offering upgrades in technology and comfort. The Verdict: Choosing Your Ford Adventure The choice between the Bronco and Bronco Sport boils down to your driving priorities. If you crave a powerful off-road companion for weekend adventures, the Bronco is the clear choice. Its larger size, superior ground clearance, and towing capacity make it ideal for tackling challenging terrain. However, if your adventures are more urban-centric, or if fuel efficiency is a major concern, the Bronco Sport presents a compelling option. Its smaller size makes it easier to maneuver in tight city spaces, while its various engine options offer a balance between power and fuel economy. Ultimately, the right Ford for you depends on the experience you seek.
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AuthorLeo Sfikas - General Manager of the Nation's Top Dealerships. Archives
March 2023
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