​The 2024 Ford Bronco Sport is available in five distinct trim levels: Big Bend, Heritage, Outer Banks, Badlands, and the base model. Each trim offers a unique blend of features and capabilities, catering to different preferences and driving needs.

The Big Bend trim serves as an entry point into the Bronco Sport lineup, starting at an MSRP of $29,795. It emphasizes practicality, with features such as a MOLLE strap system for gear organization, Intelligent Access with pushbutton start, and a rubberized cargo floor for easy cleaning. The 1.5-liter EcoBoost engine provides adequate power for daily driving and light off-road adventures, supported by a Terrain Management System with five G.O.A.T. modes.

Moving up, the Heritage trim, priced at $32,365, pays homage to the classic 1966 Bronco. It includes unique styling elements, like a painted white roof and plaid seat inserts, while maintaining the practical features found in the Big Bend. This trim enhances comfort with heated front seats and additional rubberized surfaces for easy maintenance.

The Outer Banks trim, starting at $33,935, combines rugged functionality with a more refined aesthetic. It features leather-trimmed seats, an upgraded audio system, and 18-inch machined-face aluminum wheels. The addition of remote start and a power-adjustable driver’s seat enhances convenience, making it suitable for both urban and outdoor environments.

For those seeking superior off-road capabilities, the Badlands trim is the most robust option, beginning at $38,390. It is equipped with a more powerful 2.0-liter EcoBoost engine and advanced 4x4 capabilities, including Trail Control and seven G.O.A.T. modes. This trim is designed for serious off-road enthusiasts, featuring enhanced suspension and protective underbody components.

Overall, the 2024 Ford Bronco Sport trims cater to a wide range of drivers, from those prioritizing practicality and comfort to those focused on off-road performance.

​The automotive industry is dynamic, constantly adapting to evolving consumer behaviors and technological advances. In this climate, effective marketing strategies are crucial for dealerships to maintain a competitive edge and drive sales. This article explores some key strategies that can be employed.

Building a strong online presence is paramount. A user-friendly and informative website is a virtual showroom, showcasing inventory and providing detailed descriptions, high-quality photographs, and virtual tours for a more immersive experience. Additionally, search engine optimization (SEO) helps ensure that a dealership appears at the top of relevant online searches, directing potential customers to its digital doorstep.

Similarly, engagement with social media platforms fosters brand awareness and allows targeted messaging. Platforms like Facebook and Instagram offer opportunities to show off new models, highlight special offers, and host live Q&A sessions with sales staff.

Video marketing is another potent weapon in the automotive marketing arsenal. Compelling videos can showcase the features and benefits of vehicles, provide virtual test drives, and offer behind-the-scenes glimpses into the dealership experience. These can be shared across various platforms, including the dealer’s website and social media channels.

Email marketing remains a powerful tool as well. Segmented email campaigns allow for targeted messaging, delivering relevant information and promotions to specific customer groups. This can include personalized offers based on browsing history or reminders of upcoming service appointments. However, it’s crucial that dealerships avoid overwhelming customers with excessive emails, instead striking a balance between informative communication and respecting their inboxes.

Finally, integrating traditional marketing methods can be part of a holistic approach. Strategic partnerships with local businesses can expand a dealership’s reach. By implementing a combination of these strategies, dealerships can navigate the ever-evolving automotive market landscape.

​The Ford Bronco, a legendary nameplate synonymous with off-road prowess, is set to embrace electrification. Ford has confirmed the arrival of a hybrid Bronco variant, slated for release in 2025. This addition to the Bronco lineup aims to address the growing demand for fuel efficiency without compromising the vehicle's capability on rough terrain.

Expected Powertrain and Performance

Details about the specific powertrain remain unconfirmed. However, industry speculation suggests that the Bronco Hybrid will borrow components from existing Ford hybrid models like the F-150 and Explorer. This could translate to a 3.0-liter EcoBoost engine paired with a 10-speed modular hybrid transmission. Additionally, a 47-horsepower electric motor is anticipated to enhance overall performance.

While exact horsepower figures haven't been officially announced, estimates suggest the Bronco Hybrid could reach more than 400 horsepower, aligning with the standard EcoBoost-powered Broncos. This would provide ample power for both on-road driving and conquering off-road challenges.

Fuel Efficiency and Range

A significant advantage of the hybrid Bronco will likely be improved fuel efficiency. Compared to the gasoline-powered models, the hybrid is expected to deliver notably better gas mileage. However, it's important to note that the hybrid system's impact on electric-only range remains unclear. Unlike a plug-in hybrid that allows for extended periods of electric driving, the Bronco Hybrid is likely to be a conventional hybrid. This means the electric motor primarily functions to supplement the gasoline engine and improve fuel efficiency, rather than offering extensive electric-only driving capabilities.

Impact on Off-Road Performance

The integration of a hybrid system into the Bronco raises questions about its off-road capabilities. Traditionally, Broncos excel in tackling challenging terrain, often requiring precise maneuvers and a driver's ability to anticipate tricky situations.

The additional weight of the electric motor and battery pack could potentially alter the Bronco's center of gravity. This, in turn, could affect its handling and stability on uneven surfaces. However, Ford's engineering expertise in off-road vehicles suggests they will likely implement measures to mitigate any potential drawbacks. Additionally, the electric motor's instant torque could potentially enhance low-speed crawling and maneuverability in tight off-road situations.

Market Positioning and Potential Competitors

The Bronco Hybrid caters to a growing segment of drivers seeking a balance between off-road capability and environmental responsibility. It directly targets a niche market where traditional off-road vehicles haven't offered fuel-efficient options.

While there aren't currently any direct competitors offering a hybrid off-road SUV with the Bronco's pedigree, the Jeep Wrangler 4xe presents a compelling alternative. This plug-in hybrid Wrangler provides extended electric-only range, a feature missing from the expected Bronco Hybrid. However, the Wrangler's off-road capability is often considered less adept than the Bronco's, particularly in terms of rock-crawling and technical terrain.

The Future of the Bronco: A Hybrid Journey

The arrival of the Bronco Hybrid marks a significant step towards electrification within Ford's off-road lineup. It caters to a growing demand for sustainable solutions without sacrificing the Bronco's core strengths. While some questions remain regarding the impact on pure off-road capability and electric-only range, the Bronco Hybrid promises to be an important option for drivers seeking a balance between adventure and fuel efficiency.

The Bronco Hybrid's success will depend on several factors, including its official fuel efficiency figures, off-road performance in real-world testing, and consumer reception of a hybrid version of this iconic nameplate. As the 2025 release date approaches, more details about the Bronco Hybrid will likely emerge, providing a clearer picture of its place within the ever-evolving automotive landscape.

​The Ford Bronco and Bronco Sport share a name and a heritage, but their target audiences diverge significantly. Both SUVs cater to adventurous spirits, but the execution differs. Understanding these key distinctions can help you pick the Ford that best aligns with your driving needs.

Size and Capability: Built for the Path Less Traveled or the Daily Commute?

The Bronco wears its off-road prowess proudly. Its larger frame, available in two- or four-door configurations, boasts superior ground clearance and a wider track for navigating uneven terrain. Engine options prioritize power, with a base 2.3L EcoBoost and a mighty 3.0L EcoBoost V6 available. Towing capacity reflects this focus, reaching up to 6,700 pounds.

In contrast, the Bronco Sport presents a more compact and city-friendly package. Its unibody construction prioritizes handling over ruggedness, and it offers two engine choices: a fuel-efficient 1.5L EcoBoost three-cylinder and a more powerful 2.0L EcoBoost four-cylinder. While the Bronco Sport offers all-wheel drive and some off-road capability, its ground clearance is lower, and its towing capacity is capped at 2,500 pounds.

Cargo Space and Passenger Capacity: Geared for Adventure Groups or Urban Maneuvers?

The Bronco's size translates to more space for passengers and cargo. The two-door version offers a decent 52.3 cubic feet with the rear seats folded, while the four-door configuration expands this to a maximum of 83 cubic feet. Passenger capacity aligns with these options, with two- and four-door variations seating four and five, respectively.

The Bronco Sport's focus on maneuverability comes at the expense of cargo space. Behind the rear seats, it offers 32.5 cubic feet, expanding to 65.2 cubic feet with the seats folded. Despite its smaller footprint, it can comfortably seat five passengers.

Fuel Economy and On-Road Demeanor: Efficiency or Power?

The Bronco Sport's fuel-efficient engines translate to better gas mileage. The 1.5L EcoBoost achieves up to an EPA-estimated 25 mpg city and 32 mpg highway, while the 2.0L EcoBoost delivers up to 21 mpg city and 29 mpg highway [source: Ford Bronco Sport website].

The Bronco's focus on power comes at the expense of fuel efficiency. The 2.3L EcoBoost offers an EPA-estimated 20 mpg city and 25 mpg highway, while the 3.0L EcoBoost V6 sees these figures drop to 17 mpg city and 22 mpg highway [source: Ford Bronco website].

The Bronco Sport's unibody construction translates to a smoother ride on paved roads, while the Bronco's body-on-frame design prioritizes off-road capability, which can lead to a slightly bumpier ride on city streets.

Price and Features: Finding the Value Proposition

The Bronco Sport's starting MSRP is lower than the Bronco's, reflecting its smaller size and focus on fuel efficiency. However, both vehicles offer a variety of trim levels that can significantly impact the final price tag. Feature availability also varies by trim, with higher-end Bronco trims boasting more off-road-focused equipment and the Bronco Sport offering upgrades in technology and comfort.

The Verdict: Choosing Your Ford Adventure

The choice between the Bronco and Bronco Sport boils down to your driving priorities. If you crave a powerful off-road companion for weekend adventures, the Bronco is the clear choice. Its larger size, superior ground clearance, and towing capacity make it ideal for tackling challenging terrain.

However, if your adventures are more urban-centric, or if fuel efficiency is a major concern, the Bronco Sport presents a compelling option. Its smaller size makes it easier to maneuver in tight city spaces, while its various engine options offer a balance between power and fuel economy. Ultimately, the right Ford for you depends on the experience you seek.

​The Ford Bronco re-emerged in 2021, reviving a legendary nameplate known for its rugged capability. Within the Bronco lineup, the Badlands trim stands out for its focus on off-road performance. For those seeking to push the Bronco Badlands to its absolute limits, the optional Sasquatch Package beckons. But is this add-on worth the additional cost? Let's delve into the features of the Sasquatch Package and explore the potential benefits for off-road enthusiasts.

What Does Sasquatch Offer?

The Sasquatch Package is a collection of upgrades designed to enhance the Bronco's off-road prowess. The centerpiece of the package is a set of 35-inch Goodyear Territory Mud-Terrain tires. These larger tires provide increased ground clearance, crucial for navigating rocky terrain and uneven surfaces. Additionally, the mud-terrain tread pattern offers superior traction in loose dirt, mud, and sand.

The package doesn't stop at tires. It also includes 17-inch beadlock-capable wheels. These wheels feature a locking ring that secures the tire to the rim, preventing slippage even in extreme off-road situations. This can be particularly beneficial when tackling challenging terrain with low tire pressure.

Furthermore, the Sasquatch Package equips the Bronco Badlands with electronically locking front and rear differentials. When engaged, these differentials allow for better power distribution across both wheels on an axle, maximizing traction and preventing a single spinning wheel from hindering forward progress.

Finally, the 2024 Bronco Badlands Sasquatch Package comes with upgraded suspension featuring higher ride height. This translates to improved ground clearance and better approach, breakover, and departure angles, all of which are essential for conquering obstacles on the trail.

Considering the Cost

The Sasquatch Package undoubtedly elevates the Bronco Badlands' off-road capability. However, it's important to factor in the additional cost. As of July 2024, the package adds a significant sum to the price tag of the Bronco Badlands.

Before committing to the Sasquatch Package, potential buyers should critically evaluate their intended use for the Bronco. For those who plan to primarily utilize the Bronco on paved roads or light off-road trails, the standard Badlands trim might suffice. Its 33-inch tires and open differentials offer ample capability for casual exploration.

Beyond Capability: Practical Considerations

The Sasquatch Package's larger tires and increased ride height can have some drawbacks. Fuel efficiency is likely to decrease, with the larger tires offering more rolling resistance. Maneuverability, particularly at lower speeds, might also be slightly compromised due to the wider footprint of the 35-inch tires. Additionally, the increased ride height can make ingress and egress more challenging, especially for shorter passengers.

The Verdict: Tailoring the Bronco to Your Needs

The Ford Bronco Badlands Sasquatch Package is a compelling option for serious off-road enthusiasts. The larger tires, locking differentials, and upgraded suspension significantly enhance the vehicle's ability to handle challenging terrain. However, the added cost and potential drawbacks in terms of fuel efficiency, maneuverability, and passenger access must be carefully considered.

For those who prioritize pure off-road capability and plan to take their Bronco on demanding adventures, the Sasquatch Package is a worthwhile investment. However, for those who intend to use their Bronco primarily for on-road driving or light off-road excursions, the standard Badlands trim might be a more practical and budget-friendly choice. Ultimately, the decision depends on individual needs and priorities.

​The 2024 24 Hours of Le Mans saw the European debut of the highly anticipated 2025 Ford Mustang GTD. This new offering from Ford Performance positions itself as a powerful and luxurious track-focused machine, boasting over 800 horsepower and a driver-centric interior.

Unveiling the Powerhouse

The Mustang GTD packs a punch under the hood with a supercharged 5.2L V8 engine. Specific details regarding power delivery and torque figures are yet to be revealed by Ford. However, early reports suggest the engine is capable of propelling the car to a top speed exceeding 190 mph. Power is channeled through a modifiable suspension system, allowing drivers to fine-tune the car's handling characteristics for various track conditions. Completing the performance package is a titanium exhaust system, promising an aggressive and thrilling soundtrack.

Performance Pack Pushes Limits

Ford offers an optional Performance Pack designed to further enhance the Mustang GTD's track prowess. This package equips the car with a series of aerodynamic elements, including dive planes, a front splitter, underbody flaps, and a rear wing with a drag-reduction system. These features work together to improve downforce and stability at high speeds. Additionally, the Performance Pack incorporates lightweight 20-inch magnesium wheels and reduces sound-deadening materials, contributing to a weight reduction that translates to sharper handling.

Carbon Fiber Flair - The Carbon Series

The Mustang GTD Carbon Series takes the performance and aesthetics of the base model a step further. This variant incorporates exposed carbon-fiber elements throughout the exterior, showcasing the lightweight and structurally rigid material. While specific details on the extent of carbon fiber usage are unavailable, it can be expected to encompass components like the hood, fenders, and potentially, some interior trim pieces.

Driver-Focused Interior Revealed

While initial reveals of the Mustang GTD focused on its exterior, recent updates have provided a glimpse into the car's interior. The cabin prioritizes the driver's experience with a thick-rimmed, flat-bottom steering wheel that incorporates buttons for adjusting suspension firmness and exhaust modes. Large 3D-printed titanium paddle shifters flank the steering wheel, and standard Recaro seats provide exceptional support during high-performance driving. Titanium trim accents are available on the gear selector, adding a touch of luxury to the driver environment. Interestingly, the Mustang GTD forgoes a traditional rear seat, opting instead for functional rear windows, one showcasing the traditional view out back and the other offering a unique look at the car's exposed pushrod-style rear suspension.

Price and Availability

Ford has yet to announce official pricing or availability information for the 2025 Mustang GTD. Considering its high-performance focus and premium materials, the car is expected to carry a hefty price tag. Initial reports suggest a starting price well above $300,000. Availability details remain unclear, but with the car's debut at Le Mans, a European launch seems likely in the coming year, with a potential North American release to follow.

The Legacy of Mustang Performance

The 2025 Mustang GTD represents the latest chapter in Ford's long history of producing high-performance Mustangs. The car caters to a niche market of driving enthusiasts seeking a powerful and luxurious track-focused machine. While specific details regarding performance and pricing are still forthcoming, the Mustang GTD promises to be a formidable contender in the high-performance car segment.

​Electric vehicles (EVs) have become a growing segment of the automotive industry, but their price tags often remain a barrier for many consumers. In an effort to broaden the appeal of EVs, Ford is developing a new, low-cost platform specifically designed for smaller, more affordable electric vehicles.

Shifting Gears: A Focus on Budget-Friendly EVs

Ford's current EV offerings, such as the Mustang Mach-E and F-150 Lightning, cater to the performance and truck segments, respectively. While these vehicles have received positive reviews, their starting prices position them outside the reach of budget-conscious buyers. Recognizing this gap in the market, Ford announced the formation of a dedicated team in 2022, tasked with developing a platform that could underpin a new generation of affordable electric vehicles.

The Skunkworks Approach: Secrecy Breeds Innovation

Ford adopted a unique approach to developing this platform. A small, independent team, often referred to as a "skunkworks" unit, was established in California. Operating with a high degree of autonomy, this team was able to work outside the traditional bureaucratic structures of a large corporation, fostering a more agile and innovative environment.

The Future of Ford EVs: A Platform Built for Scale

Details about the new platform remain scarce, but Ford has revealed some key aspects. The platform is designed to be flexible, allowing it to accommodate a variety of smaller vehicle configurations, potentially including sedans, SUVs, and even compact trucks. This modularity is crucial for achieving economies of scale, which will ultimately translate into lower production costs and more competitive pricing for consumers.

Battery Tech: Balancing Cost and Performance

Battery technology is a major factor influencing the cost of an EV. Ford has indicated that the new platform will initially utilize Lithium Iron Phosphate (also called LFP for lithium ferro phosphate) batteries. These offer a lower-cost alternative to traditional lithium-ion batteries but may have slightly less energy density. This trade-off between affordability and range is a common consideration for developing budget-friendly EVs.

The Road Ahead: Timeline and Target Market

According to industry sources, the first vehicle built on the new platform is expected to arrive in 2026. Targeting a starting price around $25,000, this new generation of electric Fords will directly compete with similar offerings planned by Tesla and other automakers vying for a larger share of the budget EV market.

Ford's Current EV Landscape: A Bridge to the Future

While the new platform represents a significant step towards affordability, Ford's current EV offerings provide a glimpse into the brand's overall electrification strategy. The Mustang Mach-E, a performance-oriented electric SUV, and the F-150 Lightning, an electric version of America's best-selling truck, showcase Ford's commitment to electrifying popular vehicle segments. These early offerings cater to a specific segment of the EV market, and their success will likely provide valuable data and experience for the development of future, more affordable EVs.

A Broader EV Spectrum

Ford's development of a low-cost EV platform signifies a strategic shift towards making electric vehicles more accessible to a wider range of consumers. The success of this platform will depend on its ability to deliver on the promise of affordability without sacrificing quality or range. By expanding its EV offerings beyond the premium and performance segments, Ford is well-positioned to compete more effectively in the rapidly growing electric vehicle market.

​The October 2023 SEMA car show featured the 2024 Ford Ranger Ford Performance ORV Concept. A concept package designed to boost off-road performance, the Ranger ORV is envisioned as a 2024 Ranger XLT 4X4 with a SuperCrew double cab configuration.

Powering the performance is the Ranger’s standard 270 horsepower 2.3-liter inline-four engine, which offers 310 lb-ft of torque. The mid-size engine also features EcoBoost capabilities and a 10-speed automatic transmission, which minimizes the need for aftermarket add-ons. Other key features of the ORV concept include SOLIS lights, an onboard air compressor, and a 47-quart freezer/refrigerator.

Among the significant drivers of improved off-roading performance is an ARB overland suspension kit that smooths the ride and front and rear bumpers with more recovery points. The latter helps efficiently recover the vehicle if it becomes stuck or bogged by connecting a snatch strap or winch to the recovery point. Having more recovery points also enables side-angled pulls that help avoid structural issues such as torsional twists.

​For 2024, Ford fully updated its Mustang GT while keeping defining attributes such as a powerful V8 engine up front and a limited-slip differential in the back. One of the most significant changes is a major bump-up in power that doesn’t require aftermarket wizardry. The OEM supercharger package boosts power to at least 800 horsepower or around double the 2010 version of the GT.

The additional power comes from a three-liter Whipple Gen 6 supercharger that displaces more air than many full engines. Among the modifications that enable the exceptional performance are a 92-millimeter throttle body, dual 120 mm air intakes, and high-flow injectors for the billet fuel rails. In addition, the system features an advanced water-to-air intercooler that ensures a reasonable temperature for compressed air feeding the engine. With this kind of performance under the hood, the Mustang GT rivals the 808-horsepower Dodge Challenger SRT Demon for bang for the buck.

Getting the supercharger kit installed is as simple as making an appointment with any dealer or ASE-certified technician. CARB emissions compliant and equipped with a three-year, 36,000-mile warranty, it’s legal to use across all 50 states and can be installed in even base models of the Mustang GT.

​The Veterans of Foreign Wars (VFW) and American Legion are two of the oldest, largest, and best-known veterans' associations in the United States. For over a century, these groups have offered various services to veterans and their families, including social support, benefits assistance, and lobbying for veterans' rights. However, the two groups differ in a few ways.

Veterans who have served in combat zones abroad or received hostile fire pay—a special monthly payment made to military personnel exposed to hostile fire, hostile mine explosions, or other events that place them in danger—are the only veterans eligible to join the VFW. American Legion membership is open to all veterans who completed at least one day of active duty in the military and received an honorable discharge.

The United States Air Force, Navy, Army, Coast Guard, and Marine Corps officers may belong to either association. With over 2.4 million members, the American Legion is currently the bigger of the two organizations. More than 1.4 million people belong to the VFW. Finally, The VFW focuses more on providing services to veterans and their families, such as healthcare, after-service career opportunities, and emotional and financial help. On the other hand, the American Legion has an expanded mission that includes Americanism advocacy, youth programs, and community service.

To run their operations, both associations depend on donations and volunteers. To demonstrate your support for the men and women who work to keep our nation safe and to find out more about the work that the VFW and American Legion perform, you can donate money online through their websites or by mail, volunteer your time at a local post, or attend their yearly events, which include dinners, parades, and fundraisers.