​Ford Motor Company, an automotive giant, boasts a rich history of iconic models. Throughout the years, several Ford vehicles have achieved remarkable sales success, solidifying the brand's reputation for reliability and innovation. Here's a glimpse into five of the best-selling Ford models of all time:

Ford F-Series

The undisputed champion, the Ford F-Series trucks, particularly the F-150, at more than 41 million units sold, reign supreme as the best-selling Ford vehicles. These versatile trucks have been a mainstay for both work and leisure activities for decades.

Ford Escort

Once a popular choice in the compact car segment, the Ford Escort carved a niche for itself with its fuel efficiency and affordability. Introduced in the 1950s, the Escort enjoyed a long production run, solidifying its place among Ford's best-sellers.

Ford Taurus

The Taurus, a mid-size sedan, emerged in the 1980s and quickly gained recognition for its design and performance. It played a significant role in transforming Ford's image and remains a notable entry on the list of top-selling Fords.

Ford Fiesta

Another prominent name in the compact car segment is the Ford Fiesta. Renowned for its maneuverability and fuel economy, the Fiesta has been a popular choice in various markets worldwide throughout its production history.

Ford Mustang

A legendary American muscle car, the Ford Mustang, instantly recognizable for its sleek design and powerful engine, has captured the hearts of car enthusiasts for generations. While not necessarily the most practical choice, the Mustang's enduring popularity has secured its place among Ford's best-sellers.

These five Ford models each cater to different needs and preferences. Their enduring success is a testament to Ford's ability to deliver vehicles that resonate with a range of drivers.

​The Chevrolet Elite Dealer Award stands as a prestigious recognition in the automotive industry, honoring dealerships that demonstrate exceptional performance and customer service. This accolade, presented annually by Chevrolet, highlights the top-performing dealerships across the United States, setting a benchmark for excellence in the competitive automotive retail sector.

To earn the Elite Dealer status, dealerships must excel in criteria focused on two primary factors: sales volume and customer satisfaction. Dealerships vying for this honor must consistently demonstrate sales growth month after month, indicating their ability to attract and retain customers in a dynamic market. Equally important is their commitment to delivering outstanding customer service, ensuring that clients receive a superior experience throughout their interactions with the dealership.

The Elite Dealer Award is not easily attained, given the intense nationwide competition among Chevrolet dealerships. It represents a significant achievement for recipients, reflecting their dedication to maintaining high standards in all aspects of their business. Winners of this award are recognized for going above and beyond in their efforts to meet and exceed customer expectations.

Chevrolet's decision to spotlight its top dealers through this award program serves multiple purposes. It not only motivates dealerships to strive for excellence but also provides potential customers with valuable information about the quality of service they can expect from these recognized establishments. The award effectively acts as a seal of approval from Chevrolet, indicating that these dealerships embody the brand's commitment to quality and customer satisfaction.

​Ford is undergoing a strategic shift, moving away from a broad product portfolio catering to all consumer segments. The company aims to prioritize iconic nameplates and vehicles, targeting enthusiast markets. This decision comes amid a rapidly evolving automotive landscape dominated by electric vehicles and increasing competition.

Ford CEO Jim Farley has emphasized a desire to break away from "boring cars," signaling a shift towards more exciting and emotionally resonant vehicles. This aligns with recent announcements about the development of a next-generation Mustang entirely focused on electric power, alongside the continued emphasis on high-performance models like the F-150 Raptor and the Bronco.

Analysts suggest that this strategy reflects a recognition of changing consumer tastes. With rising fuel costs and stricter emissions regulations, electric vehicles are gaining significant traction. Furthermore, the market for traditional sedans has shrunk as consumers gravitate toward SUVs and trucks. By focusing on iconic models and enthusiast segments, Ford hopes to differentiate itself in a crowded market and potentially command premium pricing.

However, the success of this strategy hinges on several factors. One challenge lies in maintaining affordability. While Ford promises its electric Mustang will be attainable, balancing performance with cost-effectiveness in a competitive EV segment is crucial. Additionally, the company must ensure that there are enough enthusiast buyers for a narrower product range.

Ford's revamped strategy could potentially lead to a more distinct brand identity, but only time will tell if the company will navigate the evolving automotive landscape.

The 2024 Ford Mustang Mach-E is an all-electric SUV that combines the iconic Mustang heritage with modern electric vehicle technology. Sharing its name with the legendary Ford Mustang, the Mach-E offers a stylish and functional option for drivers seeking a departure from traditional gasoline-powered vehicles.

The Mach-E boasts a driving range of 250 to 320 miles, depending on the chosen configuration, which can help alleviate concerns about frequent charging stops. With horsepower reaching up to 480 and acceleration from 0 to 60 mph in under four seconds in certain trims, the Mach-E prioritizes performance in an EV.

The Mustang Mach-E is available in a variety of trims, each catering to different driver preferences. Base trims offer a comfortable and feature-rich experience, while higher-level trims focus on delivering a sporty ride. Regardless of the chosen trim, the Mach-E comes equipped with a comprehensive suite of driver-assistance features, promoting safety on the road.

The interior of the Mach-E is designed with a focus on comfort and technology. A large touchscreen display serves as the central hub for the infotainment system, while a spacious cabin provides ample head- and leg-room for passengers. A premium sound system further enhances the driving experience.

With a starting price of $41,990, the 2024 Ford Mustang Mach-E positions itself as a competitive offering in the growing electric SUV market. Its blend of performance, range, and technology makes it a compelling option for drivers looking to embrace electric mobility.
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​Car shows are a popular way to bring enthusiasts together and celebrate their love of automobiles. But these events can also be leveraged to raise money for worthy causes. Here's a roadmap to transform your passion for cars into a successful car show fundraiser.

The first step is to choose a beneficiary. Local animal shelters, children's hospitals, or educational programs focused on automotive technology are all suitable options. Once you've selected a charity, determine your fundraising target and the number of car entries you expect. This will influence venue selection, marketing efforts, and sponsorship packages.

Next, secure a spacious location with easy access and ample parking. Consider parks, fairgrounds, or shopping-mall parking lots. Ensure the venue can accommodate the expected number of attendees and cars. Research and obtain any necessary permits from local authorities for use of space, noise limitations, and food vending (if applicable).

To attract participants and sponsors, establish categories for participating cars based on make, model, year, or custom modifications. This will attract a wider range of car enthusiasts. Plan additional activities to keep attendees engaged, such as live music, food vendors, or raffles with donated prizes. Recruit volunteers to assist with tasks like registration, car setup, crowd control, and vendor coordination.

Promote the event through car clubs, social media, and local media outlets, highlighting the beneficiary, car categories, and any special attractions. Develop sponsorship packages that offer benefits like vendor space, promotional mentions, and logo placement on event materials. You can also reach out to businesses in the automotive industry and local community for potential sponsorships.

On event day, provide clear signage for parking, registration, restrooms, and emergency exits. After the event, create a report to share with sponsors and attendees that details the amount of money raised and how it will benefit the chosen charity.

By following these steps and carefully planning each aspect of the event, you can host a successful car show that raises awareness for your chosen cause while celebrating the love of cars.

​The 2024 Ford Bronco Sport is available in five distinct trim levels: Big Bend, Heritage, Outer Banks, Badlands, and the base model. Each trim offers a unique blend of features and capabilities, catering to different preferences and driving needs.

The Big Bend trim serves as an entry point into the Bronco Sport lineup, starting at an MSRP of $29,795. It emphasizes practicality, with features such as a MOLLE strap system for gear organization, Intelligent Access with pushbutton start, and a rubberized cargo floor for easy cleaning. The 1.5-liter EcoBoost engine provides adequate power for daily driving and light off-road adventures, supported by a Terrain Management System with five G.O.A.T. modes.

Moving up, the Heritage trim, priced at $32,365, pays homage to the classic 1966 Bronco. It includes unique styling elements, like a painted white roof and plaid seat inserts, while maintaining the practical features found in the Big Bend. This trim enhances comfort with heated front seats and additional rubberized surfaces for easy maintenance.

The Outer Banks trim, starting at $33,935, combines rugged functionality with a more refined aesthetic. It features leather-trimmed seats, an upgraded audio system, and 18-inch machined-face aluminum wheels. The addition of remote start and a power-adjustable driver’s seat enhances convenience, making it suitable for both urban and outdoor environments.

For those seeking superior off-road capabilities, the Badlands trim is the most robust option, beginning at $38,390. It is equipped with a more powerful 2.0-liter EcoBoost engine and advanced 4x4 capabilities, including Trail Control and seven G.O.A.T. modes. This trim is designed for serious off-road enthusiasts, featuring enhanced suspension and protective underbody components.

Overall, the 2024 Ford Bronco Sport trims cater to a wide range of drivers, from those prioritizing practicality and comfort to those focused on off-road performance.

​The automotive industry is dynamic, constantly adapting to evolving consumer behaviors and technological advances. In this climate, effective marketing strategies are crucial for dealerships to maintain a competitive edge and drive sales. This article explores some key strategies that can be employed.

Building a strong online presence is paramount. A user-friendly and informative website is a virtual showroom, showcasing inventory and providing detailed descriptions, high-quality photographs, and virtual tours for a more immersive experience. Additionally, search engine optimization (SEO) helps ensure that a dealership appears at the top of relevant online searches, directing potential customers to its digital doorstep.

Similarly, engagement with social media platforms fosters brand awareness and allows targeted messaging. Platforms like Facebook and Instagram offer opportunities to show off new models, highlight special offers, and host live Q&A sessions with sales staff.

Video marketing is another potent weapon in the automotive marketing arsenal. Compelling videos can showcase the features and benefits of vehicles, provide virtual test drives, and offer behind-the-scenes glimpses into the dealership experience. These can be shared across various platforms, including the dealer’s website and social media channels.

Email marketing remains a powerful tool as well. Segmented email campaigns allow for targeted messaging, delivering relevant information and promotions to specific customer groups. This can include personalized offers based on browsing history or reminders of upcoming service appointments. However, it’s crucial that dealerships avoid overwhelming customers with excessive emails, instead striking a balance between informative communication and respecting their inboxes.

Finally, integrating traditional marketing methods can be part of a holistic approach. Strategic partnerships with local businesses can expand a dealership’s reach. By implementing a combination of these strategies, dealerships can navigate the ever-evolving automotive market landscape.

​The Ford Bronco, a legendary nameplate synonymous with off-road prowess, is set to embrace electrification. Ford has confirmed the arrival of a hybrid Bronco variant, slated for release in 2025. This addition to the Bronco lineup aims to address the growing demand for fuel efficiency without compromising the vehicle's capability on rough terrain.

Expected Powertrain and Performance

Details about the specific powertrain remain unconfirmed. However, industry speculation suggests that the Bronco Hybrid will borrow components from existing Ford hybrid models like the F-150 and Explorer. This could translate to a 3.0-liter EcoBoost engine paired with a 10-speed modular hybrid transmission. Additionally, a 47-horsepower electric motor is anticipated to enhance overall performance.

While exact horsepower figures haven't been officially announced, estimates suggest the Bronco Hybrid could reach more than 400 horsepower, aligning with the standard EcoBoost-powered Broncos. This would provide ample power for both on-road driving and conquering off-road challenges.

Fuel Efficiency and Range

A significant advantage of the hybrid Bronco will likely be improved fuel efficiency. Compared to the gasoline-powered models, the hybrid is expected to deliver notably better gas mileage. However, it's important to note that the hybrid system's impact on electric-only range remains unclear. Unlike a plug-in hybrid that allows for extended periods of electric driving, the Bronco Hybrid is likely to be a conventional hybrid. This means the electric motor primarily functions to supplement the gasoline engine and improve fuel efficiency, rather than offering extensive electric-only driving capabilities.

Impact on Off-Road Performance

The integration of a hybrid system into the Bronco raises questions about its off-road capabilities. Traditionally, Broncos excel in tackling challenging terrain, often requiring precise maneuvers and a driver's ability to anticipate tricky situations.

The additional weight of the electric motor and battery pack could potentially alter the Bronco's center of gravity. This, in turn, could affect its handling and stability on uneven surfaces. However, Ford's engineering expertise in off-road vehicles suggests they will likely implement measures to mitigate any potential drawbacks. Additionally, the electric motor's instant torque could potentially enhance low-speed crawling and maneuverability in tight off-road situations.

Market Positioning and Potential Competitors

The Bronco Hybrid caters to a growing segment of drivers seeking a balance between off-road capability and environmental responsibility. It directly targets a niche market where traditional off-road vehicles haven't offered fuel-efficient options.

While there aren't currently any direct competitors offering a hybrid off-road SUV with the Bronco's pedigree, the Jeep Wrangler 4xe presents a compelling alternative. This plug-in hybrid Wrangler provides extended electric-only range, a feature missing from the expected Bronco Hybrid. However, the Wrangler's off-road capability is often considered less adept than the Bronco's, particularly in terms of rock-crawling and technical terrain.

The Future of the Bronco: A Hybrid Journey

The arrival of the Bronco Hybrid marks a significant step towards electrification within Ford's off-road lineup. It caters to a growing demand for sustainable solutions without sacrificing the Bronco's core strengths. While some questions remain regarding the impact on pure off-road capability and electric-only range, the Bronco Hybrid promises to be an important option for drivers seeking a balance between adventure and fuel efficiency.

The Bronco Hybrid's success will depend on several factors, including its official fuel efficiency figures, off-road performance in real-world testing, and consumer reception of a hybrid version of this iconic nameplate. As the 2025 release date approaches, more details about the Bronco Hybrid will likely emerge, providing a clearer picture of its place within the ever-evolving automotive landscape.

​The Ford Bronco and Bronco Sport share a name and a heritage, but their target audiences diverge significantly. Both SUVs cater to adventurous spirits, but the execution differs. Understanding these key distinctions can help you pick the Ford that best aligns with your driving needs.

Size and Capability: Built for the Path Less Traveled or the Daily Commute?

The Bronco wears its off-road prowess proudly. Its larger frame, available in two- or four-door configurations, boasts superior ground clearance and a wider track for navigating uneven terrain. Engine options prioritize power, with a base 2.3L EcoBoost and a mighty 3.0L EcoBoost V6 available. Towing capacity reflects this focus, reaching up to 6,700 pounds.

In contrast, the Bronco Sport presents a more compact and city-friendly package. Its unibody construction prioritizes handling over ruggedness, and it offers two engine choices: a fuel-efficient 1.5L EcoBoost three-cylinder and a more powerful 2.0L EcoBoost four-cylinder. While the Bronco Sport offers all-wheel drive and some off-road capability, its ground clearance is lower, and its towing capacity is capped at 2,500 pounds.

Cargo Space and Passenger Capacity: Geared for Adventure Groups or Urban Maneuvers?

The Bronco's size translates to more space for passengers and cargo. The two-door version offers a decent 52.3 cubic feet with the rear seats folded, while the four-door configuration expands this to a maximum of 83 cubic feet. Passenger capacity aligns with these options, with two- and four-door variations seating four and five, respectively.

The Bronco Sport's focus on maneuverability comes at the expense of cargo space. Behind the rear seats, it offers 32.5 cubic feet, expanding to 65.2 cubic feet with the seats folded. Despite its smaller footprint, it can comfortably seat five passengers.

Fuel Economy and On-Road Demeanor: Efficiency or Power?

The Bronco Sport's fuel-efficient engines translate to better gas mileage. The 1.5L EcoBoost achieves up to an EPA-estimated 25 mpg city and 32 mpg highway, while the 2.0L EcoBoost delivers up to 21 mpg city and 29 mpg highway [source: Ford Bronco Sport website].

The Bronco's focus on power comes at the expense of fuel efficiency. The 2.3L EcoBoost offers an EPA-estimated 20 mpg city and 25 mpg highway, while the 3.0L EcoBoost V6 sees these figures drop to 17 mpg city and 22 mpg highway [source: Ford Bronco website].

The Bronco Sport's unibody construction translates to a smoother ride on paved roads, while the Bronco's body-on-frame design prioritizes off-road capability, which can lead to a slightly bumpier ride on city streets.

Price and Features: Finding the Value Proposition

The Bronco Sport's starting MSRP is lower than the Bronco's, reflecting its smaller size and focus on fuel efficiency. However, both vehicles offer a variety of trim levels that can significantly impact the final price tag. Feature availability also varies by trim, with higher-end Bronco trims boasting more off-road-focused equipment and the Bronco Sport offering upgrades in technology and comfort.

The Verdict: Choosing Your Ford Adventure

The choice between the Bronco and Bronco Sport boils down to your driving priorities. If you crave a powerful off-road companion for weekend adventures, the Bronco is the clear choice. Its larger size, superior ground clearance, and towing capacity make it ideal for tackling challenging terrain.

However, if your adventures are more urban-centric, or if fuel efficiency is a major concern, the Bronco Sport presents a compelling option. Its smaller size makes it easier to maneuver in tight city spaces, while its various engine options offer a balance between power and fuel economy. Ultimately, the right Ford for you depends on the experience you seek.

​The Ford Bronco re-emerged in 2021, reviving a legendary nameplate known for its rugged capability. Within the Bronco lineup, the Badlands trim stands out for its focus on off-road performance. For those seeking to push the Bronco Badlands to its absolute limits, the optional Sasquatch Package beckons. But is this add-on worth the additional cost? Let's delve into the features of the Sasquatch Package and explore the potential benefits for off-road enthusiasts.

What Does Sasquatch Offer?

The Sasquatch Package is a collection of upgrades designed to enhance the Bronco's off-road prowess. The centerpiece of the package is a set of 35-inch Goodyear Territory Mud-Terrain tires. These larger tires provide increased ground clearance, crucial for navigating rocky terrain and uneven surfaces. Additionally, the mud-terrain tread pattern offers superior traction in loose dirt, mud, and sand.

The package doesn't stop at tires. It also includes 17-inch beadlock-capable wheels. These wheels feature a locking ring that secures the tire to the rim, preventing slippage even in extreme off-road situations. This can be particularly beneficial when tackling challenging terrain with low tire pressure.

Furthermore, the Sasquatch Package equips the Bronco Badlands with electronically locking front and rear differentials. When engaged, these differentials allow for better power distribution across both wheels on an axle, maximizing traction and preventing a single spinning wheel from hindering forward progress.

Finally, the 2024 Bronco Badlands Sasquatch Package comes with upgraded suspension featuring higher ride height. This translates to improved ground clearance and better approach, breakover, and departure angles, all of which are essential for conquering obstacles on the trail.

Considering the Cost

The Sasquatch Package undoubtedly elevates the Bronco Badlands' off-road capability. However, it's important to factor in the additional cost. As of July 2024, the package adds a significant sum to the price tag of the Bronco Badlands.

Before committing to the Sasquatch Package, potential buyers should critically evaluate their intended use for the Bronco. For those who plan to primarily utilize the Bronco on paved roads or light off-road trails, the standard Badlands trim might suffice. Its 33-inch tires and open differentials offer ample capability for casual exploration.

Beyond Capability: Practical Considerations

The Sasquatch Package's larger tires and increased ride height can have some drawbacks. Fuel efficiency is likely to decrease, with the larger tires offering more rolling resistance. Maneuverability, particularly at lower speeds, might also be slightly compromised due to the wider footprint of the 35-inch tires. Additionally, the increased ride height can make ingress and egress more challenging, especially for shorter passengers.

The Verdict: Tailoring the Bronco to Your Needs

The Ford Bronco Badlands Sasquatch Package is a compelling option for serious off-road enthusiasts. The larger tires, locking differentials, and upgraded suspension significantly enhance the vehicle's ability to handle challenging terrain. However, the added cost and potential drawbacks in terms of fuel efficiency, maneuverability, and passenger access must be carefully considered.

For those who prioritize pure off-road capability and plan to take their Bronco on demanding adventures, the Sasquatch Package is a worthwhile investment. However, for those who intend to use their Bronco primarily for on-road driving or light off-road excursions, the standard Badlands trim might be a more practical and budget-friendly choice. Ultimately, the decision depends on individual needs and priorities.